When learning how to become an affiliate marketer, it’s important to know where to start. It’s all too easy to get the cart before the horse, and that metaphor covers a variety of scenarios. Finding merchant partners, high commision affiliate programs, or affiliate marketing jobs that pay well and are consistent requires a great deal of up-front work before you’re ever in touch with a merchant.
So to help you build your online audience and find the right niche, here’s a six-step checklist you can use that can help give you a solid foundation as you start as an affiliate.
1. Choose a Niche
Every affiliate marketer has a niche in which they try to influence their audience. But if you’re too greedy and try to speak to too many niches, you could risk overextending and making your efforts ineffective.
So finding out who you’re going to target is the essential first step. But just because it comes first doesn’t make it easy.
Choosing your niche is one of the most crucial parts of starting your affiliate marketing efforts. The wrong niche will make it harder to sell, and the right niche will make it easier.
Finding your niche is one of the most crucial parts of starting your affiliate marketing efforts. The wrong niche will make it harder to sell, and the right niche will make it easier.
So how do you find out which niche is the best one for you?
To start with, you can do a short self-assessment. As affiliate marketers are meant to be reliable advocates for a product or brand, you want to make sure that you are in the right headspace.
Start by asking questions like:
- What topics am I passionate about?
- Do people search for my chosen niche?
- Will demand for my niche stay consistent?
- Is there a lot of competition for my niche?
- Are there affiliate programs that work within my chosen niche?
These questions will help you find out if the product you’re considering is something you want to promote regularly. No matter what type of affiliate marketing tactic you ultimately choose, these are the make or break questions.
It should also be said that passion shouldn’t be the only reason why you become an affiliate marketer. A site like KitchenFaucetDivas probably didn’t start as a project of passion, but that doesn’t make it any less profitable.